Cookie Policy

1. Introduction

This Cookie Policy explains how EduGenie Way Limited ("we", "our", or "us") uses cookies and similar technologies when you visit our website at edu-genieway.com (the "Website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

This policy should be read alongside our Privacy Policy and Terms of Service.

2. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

Cookies contain information that is transferred to your device's hard drive. They help us recognise your device and store some information about your preferences or past actions.

3. Types of Cookies We Use

3.1 Necessary Cookies

These cookies are essential for the Website to function properly and cannot be disabled. They include:

• Session Cookies: Allow you to navigate our website and use its features
• Authentication Cookies: Identify you when you sign in
• Security Cookies: Help protect against security threats
• Cookie Consent Cookies: Remember your cookie preferences

3.2 Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use this information to improve our website and services.

3.3 Marketing Cookies

These cookies track your browsing habits to enable us to show advertising which is more likely to be of interest to you. They may also be used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns.

4. How We Use Cookies

We use cookies for several purposes:

• Essential Website Functions: To enable basic website functionality and security
• Performance Monitoring: To understand how our website performs and identify areas for improvement
• User Experience: To remember your preferences and provide personalised content
• Analytics: To analyse visitor behaviour and website usage patterns
• Marketing: To deliver relevant educational content and measure campaign effectiveness
• Communication: To track newsletter subscriptions and engagement

5. Third-Party Cookies

Some cookies on our website are set by third-party services. We work with reputable partners who help us provide better services:

5.1 Google Analytics

We use Google Analytics to analyse website usage. Google Analytics uses cookies to track visitor interactions and compile reports on website activity. Learn more about Google's Privacy Policy.

5.2 Social Media Platforms

Our website includes social media features that may set cookies when you interact with them. These include:

• Facebook (Meta)
• Twitter (X)
• LinkedIn
• YouTube (Google)

5.3 Email Marketing

We use email marketing services that may place cookies to track email campaign effectiveness and subscriber engagement.

6. Managing Your Cookie Preferences

You have several options for managing cookies:

6.1 Our Cookie Preference Centre

When you first visit our website, you'll see a cookie banner allowing you to:

• Accept all cookies
• Accept only necessary cookies
• Customise your preferences for different cookie categories

You can change your preferences at any time by clicking the link below:

6.2 Browser Settings

You can also control cookies through your browser settings:

• Chrome: Settings > Privacy and Security > Cookies and other site data
• Firefox: Options > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Manage Website Data
• Edge: Settings > Privacy, search, and services > Cookies and site permissions

6.3 Opt-Out Tools

For analytics and advertising cookies, you can use these opt-out tools:

• Google Analytics Opt-out Browser Add-on
• Facebook Ad Preferences
• LinkedIn Ad Preferences

7. Impact of Disabling Cookies

While you can disable cookies, please note that this may affect your experience on our website:

7.1 Necessary Cookies

Disabling necessary cookies may result in:

• Inability to log in or access certain features
• Loss of security protections
• Need to re-enter preferences on each visit
• Reduced website functionality

7.2 Analytics Cookies

Disabling analytics cookies means:

• We cannot track how you use our website
• We may not be able to improve our services based on user behaviour
• You won't contribute to our understanding of user needs

7.3 Marketing Cookies

Disabling marketing cookies results in:

• Less relevant advertising and content recommendations
• Inability to track the effectiveness of our educational outreach
• You may still see advertising, but it won't be tailored to your interests

8. Cookie Consent and Legal Basis

Our use of cookies is based on the following legal grounds under UK GDPR:

• Necessary Cookies: Legitimate interest in providing essential website functionality
• Analytics Cookies: Your explicit consent (can be withdrawn at any time)
• Marketing Cookies: Your explicit consent (can be withdrawn at any time)

You can withdraw your consent for non-necessary cookies at any time through our cookie preference centre or by contacting us directly.

9. Data Security

We implement appropriate security measures to protect cookie data:

• Cookies are transmitted securely using SSL/TLS encryption
• We use secure cookie flags where appropriate
• Cookie data is stored securely and accessed only by authorised personnel
• We regularly review and update our security practices
• Third-party providers are required to meet our security standards

10. International Transfers

Some of our third-party cookie providers may transfer data outside the UK/EEA. When this happens, we ensure appropriate safeguards are in place:

• Adequacy decisions for countries with equivalent data protection
• Standard contractual clauses with service providers
• Certification schemes and codes of conduct
• Regular monitoring of international transfer compliance

11. Updates to This Policy

We may update this Cookie Policy to reflect changes in technology, legislation, or our practices. When we make significant changes:

• We'll update the "last updated" date at the top of this policy
• We'll notify you through our website or email newsletter
• We may ask for renewed consent where required
• Previous versions will be archived for reference

12. Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us:

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) regarding our cookie practices:

ICO Website: ico.org.uk
ICO Helpline: 0303 123 1113